Gaming, edutainment and 'embeded' advertising

This is a fascinating area and will continue to boom (for how long?) Something I need to keep an eye on and have a deeper look into. It's a shame I didn't get to the Games forum at ACMI earlier in the week.

Here are some online versions of games recently mentioned.

The Sims Online

Anarchy Online

See 'The Age' article Through innocent eyes.