mobile dating?

So now you can find love through your mobile phone - at least we've moved on from phone sex.

It's always great to see big business seeing another way to cash in on a basic human need - bringing people together! I bet the people at Hutchison Telecom ('3') would offer this service for nothing if they truly thought people would benefit ...

How does this kind of 'service' belie the larger problems of an isolating and individualising postmodern technological society?